How to set up BIMI corporate logo for domain email?#
BIMI (Brand Indicator for Message Identification) allows you to personalize your domain email by adding a corporate logo to your outgoing emails, enhancing authenticity and credibility. This article will guide you on how to achieve this functionality.
In the digital age, email is an important channel for communication between businesses and customers. To showcase your brand image and improve email recognition, a technology called BIMI has brought new changes to domain email. BIMI, Brand Indicators for Message Identification, allows you to embed a corporate logo in your emails. This not only enhances the visual recognition of your corporate emails but also increases the trust of recipients.
I. Prerequisites#
Before enabling BIMI, please ensure that your domain has DMARC settings, which serve as the foundation for email authentication and policy reporting, protecting your email from forged sender addresses.
II. Detailed Steps#
- Set up DMARC records: Ensure that all relevant SPF and DKIM records have been properly set up.
- Upload Logo: Choose the SVG format and follow requirements such as security, file size (recommended not exceeding 32KB), and centered graphics.
III. Important Details#
- In accordance with Google's requirements for SVG Logos, pay attention to the following:
- SVG must be in the SVG Tiny Portable/Secure version.
- The file background should be a solid color, as a transparent background may not display correctly.
- The logo should be square and centered.
- In addition to the BIMI standard requirements, Gmail also has the following requirements for BIMI SVG files:
- The image size must be at least 96 pixels in height and 96 pixels in width.
- The image size must be specified in absolute pixels. Example: width="96" height="96"
- Do not use relative sizes to specify the image size. Example: width="100%" height="100%"
- In addition to meeting these requirements, we also provide the following suggestions for SVG file compatibility with Gmail:
- The logo image should be positioned in the center of a square.
- The logo image should be displayed on a solid color background. A transparent background may not display as expected.
- The SVG file should not exceed 32 KB in size.
- The SVG file should include a element (description) for accessibility purposes.
The format of the processed .svg file link should be as follows:
https://raw.githubusercontent.com/iamalexblue/fluoxetine12_pic_repo/master/Resources/Email_BIMI_Logo.svg
IV. Trademark Registration and VMC Certification#
If you want to display logo certification on platforms like Gmail, you need to register your trademark and obtain VMC certification.
V. Add DNS Resolution Records#
Set specific DNS 'TXT' records pointing to your logo file and optional VMC certification address.
v=BIMI1;l=https://raw.githubusercontent.com/iamalexblue/fluoxetine12_pic_repo/master/Resources/Email_BIMI_Logo.svg
VI. Conclusion:#
With BIMI, your emails will become more personalized and professional, attracting the attention of recipients while strengthening your brand image. These simple steps will lead you into a new era of email recognition.
References: